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Hospitality Reimagined
Become a charter hotelier

Why you should support the Hoteliers' Charter

The Hoteliers’ Charter exists to raise the profile of our industry, advocating working in hotels as a great career choice.

As progressive hoteliers, we collectively make a commitment to providing a workplace environment built on the foundations of respect, fairness, equality, diversity and opportunity; and to placing colleagues’ wellness and career development at the heart of our operations.

Who we are

The Hoteliers’ Charter was drawn up in 2020 to raise the profile of the hospitality industry and promote hospitality as a profession of choice to parents, schools, colleges, universities and careers influencers.

Founder Sally Beck, general manager of The Royal Lancaster London and Hotelier of the Year 2019, conceived the idea to help dispel the notion that those working in hotels work ‘long hours for little pay’.

The Hoteliers’ Charter has already secured the support of industry bodies, The Master Innholders, UKHospitality, St Julian’s Scholars and The Institute of Hospitality along with many hotel general managers.

What we do

The Hoteliers’ Charter is designed to raise the profile of our industry in the public arena, advocating working in hotels as a great career choice. The Charter Hoteliers’ role is to encourage employment from their locality into the wider hospitality industry, primarily through hotels.

why you should become a charter hotelier

  • Demonstrate your commitment to your people
  • Elevate your credibility as an employer for great career development
  • Promote the culture of your hotel to attract your targeted employment pool
  • Connect with like-minded hoteliers in your area
  • Connect with the wider industry and learn best practice

Your Commitment

By being a part of Hoteliers’ Charter you commit to:

  1. Commit to developing team members through training, apprenticeships, coaching and mentoring, positioning hotel roles as careers, not just jobs.
  2. Support The Hospitality Commitment to respect team members’ work/life balance, rotas and working hours,providing sufficient notice for changes and requests.  As our members trade seven days a week, a range of shift patterns are available to support working families, students and part time working.
  3. Support the ambition to end low pay, believe passionately in giving people opportunities to develop their careers, and give access to financial and pension guidance.
  4. Champion a fair and transparent service charge/tronc/gratuities system where all monies are distributed with only agreed costs retained.
  5. Offer colleagues access to an employee assistance programme, to provide confidential support across all facets of their physical and mental wellness, both in and outside the workplace.
  6. Provide a positive and nourishing workplace environment and culture for colleagues, nurturing social networks around their teams and facilitating social activities to build cohesive workplace communities.
  7. Support industry charities, and other charities relating to the community they serve, respecting and encouraging colleagues’ commitments to  additional community endeavours.
  8. Drive environmentally sustainable businesses with a commitment to reduce, reuse and recycle, and champion the government’s commitment to be carbon neutral by 2050; and, as part of this, commit to supporting food and drink suppliers local to you.
  9. Advocate diversity, inclusion and equality, offering English lessons to colleagues where required and taking practical measures to make hotels accessible for all disabilities.
  10. Commit to the Modern Slavery Act and ensure that all suppliers act in accordance with the core values of the Hoteliers’ Charter and The Hospitality Commitment.

Photography across the Hoteliers Charter website is with credit to:

Whatley Manor:
Royal Lancaster Hotel:
Pride of Britain Hotels:
Calcot Hotel & Spa:

Register your interest

Thank you for your interest in the Hoteliers’ Charter. We are preparing a host of important resources and information which will soon be available to you. Please register your interest to be the first to hear about how to join or support the Charter.